Changing Content Requirement Affects Current SEO Strategies

As any web developer, blogger, or entrepreneur knows, the key to making your business known online, is showing up on the first page of an online search. Up until recently, companies were dumping money into marketing & SEO firms to get their websites to the top of google rankings. The analytics, SEO, PPC, and other factors were key to making the changes necessary to getting up to that point. With Google changing around its web crawling bots, the game is changing. New algorithms change how we gain popularity through searches.

Here are the things that need to become the keys to focus on:

Quality Content - The new king of google rankings is quality content.  To make your site seen, the quality must be there. Just typing random blurbs that connect to nothing, mean nothing. Make a point, an argument, a statement, or something helpful. This will draw readers in to share, talk about, and blog about. Make it readable, and make it enjoyable. Find a topic, talk about, don't ramble (like I do), and it is a pretty simple concept. Make content that people will be engaged in.

Social Media - Oh, you want your name on the top of the search engine results? So does the rest of the world. Where can you find the rest of the world? On Social Media (who'd of thunk it). Get your twtitter handle, facebook page, facebook fan page, pinterest, intstagram, or whatever you find necessary to engage your target audience. Ask them questions, share funny photos, share cool photos of your product with trendy filters, and the options are endless. Get social. Get friendly. Get slightly annoying, but don't overdo it. Too much repetitive nonsense will make your friends/followers/groupies drop off faster than Kirstie Alley on another crash-course diet.

Paid Links - Always handy if you have the extra cash. Pay for some advertising in banners, videos, or just PPC. Find the right ingredients, and anyone can make spaghetti.

Authorship - You have an interesting article, that's fun. You have an interesting article from a Harvard study, even better! Having an authority behind what you publish makes it that more desirable. Make sure to cite the source, and where you got the info from, and a back link is always appreciated.

Mobile - The year is 2013, you know you can't live without a cellphone for 3 minutes. Phones are attached to hips, and hips are attached to chairs in front of computers, thus is life. Anything being put onto the internet should have integrated mobile versions for visibility. New ads are becoming available for the smartphone market, and truly changing the game of advertising. Don't miss the wave, and be left bobbing in the ocean. Optimize for mobile, and don't forget it.


There are some easy pointers to some changes in the SEO world. Make due by changing your ways, adapting to new strategies, and doing a little research of your own.

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